The Makerere University Department of Journalism and Communication is launching this academic year 2022/2023 the “Master of Arts in Strategic and Corporate Communication”. The programme is designed to develop academic knowledge as well as practical skills in the practice of strategic communication that includes public relations, corporate communication, integrated marketing communication, and development communication. The programme was conceived as a result of the ever-increasing demand for advanced training in the aforementioned areas of strategic communication. Whereas the current approach to communication training at graduate level has tended to focus on journalism and media studies, there has been a growing demand for graduates who are competent in behavioural, social, and development communication aimed at addressing livelihood conditions at different levels of society. Such graduates would be better prepared to apply their communication skills and knowledge to support efforts to improve livelihoods in areas such as health, environment, agriculture, population, education, economics, human rights, and several others.
In offering this programme, the Department recognises that the many strategic communication approaches referred to herein – public relations, corporate communication, integrated marketing communication, media relations and development communication – draw from a related set of theoretical and conceptual premises.
This programme therefore aims to integrate the teaching of the above areas of communication practice so as to better prepare students for
work in this dynamic profession.
Upon completion , graduates will be employed in a variety of jobs in the wide scope of strategic and social change communication. More specifically, graduates who complete this programme will be ready to earn employment as: communication policy consultant, communication manager, public relations director, communication researcher, academic employee, corporate affairs manager, communication officers, advertising account managers, health educator, health communication planner, media planner, special event manager, social media content creator and manager among others.
ADMISSION REQUIREMENTSThe MA in Journalism and Communication is open to applicants with:
- A Bachelor’s (Honours) degree in Mass Communication, Journalism, Media Studies, Public Relations, Communication Studies or related field of study from a recognised university.
- A good Post Graduate Diploma in Mass Communication, Journalism, Public Relations, Communication Studies or related field of study from a recognised university.
- A Bachelor’s (Honours) degree in the Arts, Social Sciences, Pure Sciences or other related field of study from a recognized university with at least 2 years working experience in the media or Communication area.
