Beyond Diagnosis: Framing Family Planning in Uganda’s Print Media. Mawazo, Vol 14, No.1 (June 2020), pp.41-59.

Submitted by Marjorie Kyomuhendo on Fri, 09/10/2021 - 10:35

Title	Beyond Diagnosis: Framing Family Planning in Uganda’s Print Media. Mawazo, Vol 14, No.1 (June 2020), pp.41-59.
Publication Type	Journal Article
Year of Publication	2020
Authors	Kyomuhendo, M, Nassanga, G
Keywords	Diagnostic Framing, Family Planning, Motivational Framing, Print Media, Prognostic Framing
URL	https://www.researchgate.net/publication/353571719_Beyond_Diagnosis_Framing_Family_Planning_in_Uganda%27s_Print_Media_1

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Marjorie Kyomuhendo replied on Fri, 09/10/2021 - 10:36 Permalink

Family planning promotion

Family planning promotion through the press is a popular development strategy

in Africa. However, few studies have examined how print media content on

family planning is framed. Premised on the framing theory, this article examines

how two newspapers, namely The New Vision and the Monitor in Uganda frame

news on family planning. A summative content analysis was conducted on

45 articles using pre-determined diagnostic frames that define a problem,

prognostic frames that offer a solution and motivational frames that call for

action. The findings reveal that most news adopted the diagnostic frame yet

more motivational and prognostic news framing could stimulate the demand

for family planning services.

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